Brand Strategy Foundation Workbook for Small Businesses

40+ page downloadable PDF and guide for entrepreneurs who want to define their vision, brand foundation, brand elements and key messaging that will attract their dream customers to grow their business. This workbook teaches the basics of branding and brand strategy with in depth prompts to uncover your brand story, what your vision is and what makes your brand special. You will have the tools to help you find clarity in what your brand stands for, your positioning and ultimately helping you tell your brand's story, attract your ideal customer and grow your business.

This workbook was crafted by a brand strategist with over a decade of experience working with top global brands like PUMA, Google, Microsoft and American Express. This guide was created with the desire to bring the tools of brand strategy to purpose-driven entrepreneurs and is perfect for self-funded, early stage founders who want to build a strong foundation for their brand but don't know where to begin.

In this guide you will find:
* Guidance and tools used by top, global brands, translated and made accessible for non-marketers.
* A process and guide that usually cost thousands of dollars, made for you and your bootstrapped, startup budget. (As a top brand strategist, I usually charge minimum $5K to do this work for startups).
* A quick and informative lesson on the basics of branding and the elements you need to craft the foundation of your brand.
* Questions to help you uncover the special and magical elements of your brand.
* Brand examples to help you further understand branding.
* A competitive analysis example and space to conduct your own competitive analysis.
* An easy to understand brand foundation framework, created by a brand strategist professional with a decade+ of experience working on the world's top global brand, that will serve as the basis of your brand.
* Guidance on how to create your key messages to put your brand into immediate action.